Describing commercials

Today we will analyse different TV commercials which have been voted the best 10 TV commercials of 2013 according to Time magazine.

Then in groups you will prepare a presentation about one of the commercial.
Follow these prompts:

-Product/Target Market ( This product is aimed at..../ The target market for this product is...)


- Is it effective?, Would it become popular in your country?

- What image is it trying to conjure up?

- Strong and weak points

- Music/ setting

- Which commercial did you like the most/least?

First, Volvo Trucks 

Kmart Ship my pants campaign

Budweiser's Clydesdales Horse commercial

Video Resumes (Br.E.: C.V.)

Many Job seekers are turning to the web these days to introduce themselves to potential employers.

1. First, you will listen to the following radio interview from NPR News (the American National Public radio station) to learn more about video résumés. The transcript of the interview is available if you want to check your understanding after listening.

2. Vault is a company which gives advice on making video résumés. Watch the following video about making a video résumé and make two lists with DO´S and DON´TS for making a good video résume.

3. Finally, watch the beginning of the following video résumés taken from Youtube. In pairs, discuss the strengths and weaknesses of each candidate according to the guidelines describen in the video.

First candidate
Second candidate
Third candidate
Fourth candidate

You can write a comment to this message saying who your favourite candidate is and why.